Naomi Klein’s superb book Doppelganger (2023) sheds light on complex issues of communication and leadership in today's circumstances of the mass production of false information. The book was born of Klein’s distress at being repeatedly confused with Noami Wolf. Both women had started out as right-on liberal journalists, but in the covid pandemic Wolf became a celebrated proponent of conspiracy theories, beginning with antivax covid scepticism, and a frequent guest on Steve Ba
